A corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Corporate identity is often mistaken for a fancy logo with bright color?s printed on a glossy paper. These are important issues too, but there?s a lot more to it than meets the eye. To successfully communicate and convey the correct message is what it is all about. For that understanding the company?s principles, beliefs and ideals is very important. We at Sixthsense ensure that the perfect identity is created for the company to successfully communicate through the identity.
It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives.